DO YOUR PATRIOTIC DUTY, EAT MEAT!
Chicago, Illinois (JFK+50) In an advertisement published in the Chicago Daily Tribune, May 10, 1917, Thomas E. Wilson*, president of Wilson and Company**, gave this advice...
"It is the patriotic duty of every citizen to economize now."
The ad states the case that despite war conditions "the prices of meats have not risen proportionately with those of other necessities. The use of meats means an economy in your household expenses."
The Wilson and Company advertisement begins with a comparison of "Bread and Meat" prices over the past year. While wheat prices rose by 173.7%, meat prices at Wilson increased less than 22%.
The ad also suggests the use of "cheaper cuts" of meat because "when properly prepared (they) are more nutritious...and more economical" than the higher priced cuts.
*Thomas E. Wilson (1868-1958) was born in London, Ontario, Canada & moved to the U.S. as a young man. He founded Wilson Sporting Goods & Wilson & Company Meatpacking Corporation. He was president & chairman of the board of the company for 35 years.
**Wilson & Company was previously a NY slaughterhouse & taken over by Thomas E. Wilson in 1916. Company HQ was at Chicago's Union Stock Yard. In 1917, W&C had already established a sporting goods subsidiary & was rated as one of the TOP 50 companies in the U.S.
"Bread and Meat" and "How To Cut Down Your Meat Bills", Wilson and Company Advertisement, The Chicago Daily Tribune, May 10, 1917.
"Wilson and Company", Encyclopedia of Chicago, www.encyclopedia.chicagohistory.org/
Thomas E. Wilson
Bain News Service
Library of Congress Photo