W.C. DURANT OFFERS A QUALITY CAR FOR A MODEST PRICE
Washington, D.C. (JFK+50) On August 30, 1922, the Evening Star ran an advertisement for W.C. Durant's* STAR CAR** which, according to the ad on page 21, "provides for the first time a quality automobile, standardized in construction and operation for a modest sum of money."
The least expensive model available lists for $285 while the most expensive, a sedan, goes for $645.
The ad gives the address of Star Motor Company as 1128-1130 Connecticut Avenue, NW.
*William Crapo Durant (1861-1947) was born in Boston, MA & became a leading pioneer in the American automobile industry. WCD was co-founder of General Motors Corporation.
**The Star Car was produced from 1922 to 1928. Only a four-cylinder engine was available until 1926 when a six-cylinder was added to the line-up. The Star Car was built from parts supplied by other companies.
SOURCE
"The Star Car Has Arrived!," The Evening Star, Washington, D.C., August 30, 1922, Chronicling America, Library of Congress, www.loc.gov/
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